Email Marketing – Powerful Additional Tools For Your Practice

There are many ways to establish communication with your patients and potential patients, including phone calls, SMS messages, social media, and other digital tools. Email is the first such tool that emerged in the internet environment, and its effectiveness remains incredibly high even today.

Recently, Orthothrive – a media outlet focused on orthodontic practice development – published a review regarding the feasibility of email marketing for facilities in the modern world.

Productivity statistic

The first important factor of electronic messages' impact is their readership. Thus, according to Orthothrive, about 90% of US consumers check their emails every day, which indicates a high level of trust in this channel of information.

Another crucial indicator of communication effectiveness is the return on investment (ROI). As Orthothrive claims, email's ROI is much higher than social media: $1 and $2.80 spent per $36 of ROI, respectively. Also, these numbers may grow up to 760% if you provide targeted emailing, sending different messages to different patient groups such as families with children, older adults, and people with chronic conditions. According to the review, 80% of addressees are more likely to make a purchase if they receive personalized messages.

Key tips

You can easily improve patient retention with a monthly newsletter with recommendations such as "How to keep your mouth cavity healthy," "Why braces are important for your dental health," etc. Additionally, you may use message follow-ups to remind your patient about post-treatment recommendations and other doctors' instructions. Such a type of communication may significantly increase patients' trust in you and your facility.

Competent and regular emailing may provide your clinic with additional benefits to improve your workflow:

Tracking patient behavior using data analytics from your email to find out the addressee's reaction to each type of information.
Increasing patient satisfaction with personalized email recommendations and reminders.
You have more control over communication campaigns than you do using social media.

Emailing is just one of many tools and approaches that can help you increase patient retention in your clinic. Check the other insights regarding the topic on our Newsfeed:

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