Search Optimization And Internet Advertisement For Dental Clinics

Clinics' business success is highly dependent on the level of digitalization, and that's not only about diagnostic and treatment hardware and software, but also the degree of search optimization. Recently, Programming Insider Media (PI) published a review regarding this side of clinic management and its importance for your facility.

Statistical insights

According to the PI, the gap between successful digitalized clinics and those struggling in this process has widened rapidly in recent days. The degree of digitalization is defined by how easily internet users can find your clinic when searching.

Google statistics suggest that 77% of patients scheduled dental appointments in the facility after conducting internet research. Thus, proper search engine optimization and promotion campaigns are key factors that help the clinic gain more potential clients.

Additionally, a BrightEdge study revealed that organic search provides about 53% of all website traffic, highlighting the importance of SEO development for modern clinics.

Key tips

Programming Insider also gathered a few helpful advice that can help your business lead the "SEO race" with your competitors:

Focus on keyword optimization – make sure your website uses the necessary terms, such as "best dental services" or "best company for dentists," depending on the page's content needs.
Mobile-friendliness is required for the clinic's website, considering that about 60% of all searches happen on phones.
Page speed is also essential because slow websites frustrate users, and 40% leave if the page takes longer than 3 seconds to load.
Include local SEO to attract potential patients nearby.

Still, search engine optimization is a long-term measure that will impact your practice after a month.

For more or less instant results, clinic owners have another essential option – pay-per-click advertising, such as Google Ads, to help the facility appear at the top of search results. WordStream data demonstrates that this tool can generate a 5.31% click-through rate in the healthcare industry, which is significantly higher than in other areas. According to Programming Insider, PPC ads have several advantages, including strict budget control, extended targeting options, and an immediate effect once the ad is posted.

In addition to SEO and PPC ads, you can use social media, another powerful channel for distributing information that can help you attract new patients. For SM, it's essential to post some content regularly on your page, such as:

Before-and-after photos can help you to gain patients' trust and credibility.
Educational information – social media prefers to recommend such content.
Respond to comments and messages, and use reactions to increase page visitor satisfaction.

Mentioned tips are only a part of a clinic's global patient communication strategy – check out our Newsfeed to learn more news regarding that topic:

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