Dental Clinic's Publicity: Website And Narratives

In our recent article, we explored the importance of purpose-driven branding for clinics, and today, we will dig deeper and review the most apparent way to deliver your ideas to the public – the clinic's website.

In most cases, patients find a new clinic via internet research, and once they see the facility website, it has a few minutes to "catch" users' attention and let them know that their search is completed.

But, how to achieve that? Dr. Melvin Mendonca, an experienced dental business consultant, has a list of recommendations regarding this matter.

1. Straightforwardly deliver your ideas.

The primary mission of your clinic and the purpose of its work should be highlighted on the clinic's website front page, formed into a short and understandable message, such as: "Oral health is a basis for a healthy body – that's why we launched our unique clinic..."

On the main page of your website, you should avoid using professional terms so as not to push out potential patients. Additionally, ensure that your website does not contain massive multimedia, which will increase the loading time – a few seconds of website downloading may force the user to leave the page and return to the research.

2. Personal narrative

Once your front page "caught" potential patients' attention, they will explore your website further. The next thing they should notice is a personalization of your clinic – the reason why you established this facility.

You may even create a short story for the "About Us" page, sharing your moral values and the goal that inspired your work. This story will help build trust between you and patients, letting them understand that you are a patient-centric facility, focused on some "greater mission" and not just trying to do business for money.

3. Visualize the information

The more images and videos you have on your pages, the more credibility you gain with patients. Still, this content must be meaningful – show your clinic interior from the best angles, along with your tools, dental chairs, friendly staff, and other good-looking elements of your facility. You may complete your footage with storytelling, short and simple messages describing the crucial advantages of the clinic.

4. Show your achievements and impact

Find a room on your site to mention key milestones of your practice. For instance, if you sometimes participate in charity programs providing free check-ups for schools, make a badge that mentions how many scholars you help, or create a sidebar that tells about how you contribute to scientific research, etc.

These notes will show website visitors that you have a special calling in dentistry, improving their trust in such a professional and kind specialist.

5. Find your tone

First of all, define your central values and potential target audience, and then you can form your style in website texts, blogs, and social media. Implementing the same tone of voice in all your communication channels is essential to make your patient feel that this clinic is a holistic and honest facility that cares about patients, even in content matters.

Still, developing the most well-suited communication style requires experimentation with some trial and error – focus on the key audience metrics such as bounce rate, website visitors, advertisement success, etc.

6. Educate your patients

In your blog and social media, you can publish "5 valuable tips for healthy oral hygiene" or "The benefits of implantation" articles to attract new patients via word of mouth. Someone will read interesting facts, share them with friends or relatives, and so on – sooner or later, at least one individual in this chain will take a more detailed look at your clinic and perhaps schedule an appointment.

But what is even more critical is that well-optimized education content can significantly boost your website visitors from the internet search.

7. Share professional opinion

Suppose you are an expert in a specific scientific/business field. In that case, you should share your expert knowledge through deep and meaningful articles, discussing the particular topic with real-world cases, statistical data, and other respected sources. Such materials may attract the attention of big media or other experts who want to share your publication with their audience.

Why does this matter?

How your potential patients will see your clinic at first glance defines their probability of becoming an actual patient. Thus, the clinic's internet avatar – its website – is not less critical than its interior and friendly, good-looking staff. That's why you shouldn't ignore your internet appearance development if you want to grow your patient flow and business. Fortunately, our Newsfeed has plenty of insightful articles regarding this matter:

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